Archive for the ‘Featured’ Category:

Top 5 Haiti Scams

Written on January 31st, 2010 by Paulno shouts
Trend Micro Internet Security will provide you real-time security information on your search engine results. Click for a larger image.

Trend Micro Internet Security will provide you real-time security information on your search engine results. Click for a larger image.

One thing that never fails to impress me about the human spirit is the out-pouring of support, assistance and over-all sympathy when tragedy strikes.  World wide, people come together and do or give whatever they can to help those in a time of crisis.  In the aftermath of the devastating earthquake that has stuck Haiti, humanity has once again come together to show how generous and supportive we can be.  And as the internet makes the world smaller, this assistance can be delivered faster than ever before.

Of course the opposite side of humanity often comes to light as well.  There are those who plan, scheme and seek to take full advantage of the outpouring of generosity for their own gains.  With internet technology at their disposal these schemes can be rolled out quicker and take more from unsuspecting victims; people looking to help those in need.

So what are these schemes?  What should we look for, be wary of and most importantly, how do people keep themselves and ultimately those who need help from becoming the victims of these scams?

1. Fake charity or malware sites.

Scammers know those who want to help but might not know where to go are likely to go to Internet search engines for advice.  Fake charitable organizations are springing up online faster than dandelions in a spring meadow.  These scammers use a technique known as Search Engine Poisoning to get their sites to the top of the search engines quickly.  Although they may not stay there, the majority of search engine users tend to trust the top search results as being the most relevant and therefore legitimate organizations.  This gives the scammers precious time at the top of the ranks to dupe as many users as possible.

Our suggestion – always go the extra step to verify the organization you’re looking to donate to is legitimate.  Nothing saves time, money and aggravation better than doing your homework and gathering all of the information before taking action.  Stick to charitable organizations you know such as the Red Cross (www.redcross.org) or contact your local government for information on any grass-root efforts in your area.

Also, a quality security application such as Trend Micro Internet Security will actually provide you with information as to which search engine results have been verified as legitimate, scams or those that have not been verified yet.  Please see the graphic in the article for a demonstration of this feature.  This will give you a good first indication if the site is for real or just out to make a buck.

Or something worse.

2. Twitter tweets and traps.

Many see Twitter as a reliable source for breaking news and information, but just as many legitimate companies use Twitter for marketing purposes, scammers use it to market their fake charities as well.  Using Twitter accounts, target links are spread in an effort to make them look like official charities or news sites related to the Haiti crisis.  This is exacerbated with the use of TinyURL’s that can easily hide a shady link.

Again, be sure to verify the source and destinations of these links.  If in doubt, don’t send the money.  Seek out a reputable organization that you know and trust.

3. Spam and Phishing galore.

Spammers know due to the outpouring of concern over the happenings in Haiti, e-mail users are more likely to open messages with “Haiti” in the subject line.  Many of these are messages designed to appear as though they are sent by not-for-profit or charitable outreach programs. Others use “Haiti” subject lines as a disguise for the usual online pharmaceutical sales, dating-sites or links to other malware infested websites.

As you know, malware sites containing rogue anti-virus programs, Trojans and key loggers are set up to steal user information and potentially damage computer data.  These nefarious attempts at identity and financial theft can be even more dangerous and damaging than fake charities.

It is important to remember that unless you have supplied your email address and signed up to receive newsletters from charity organizations online, they will not send you solicitations for donations.

And as always, keep a reliable and updated security application on your PC and use common sense.  Do not open emails or click links on emails without verifying the source first.

4. Haitian money scam.

Like the infamous Nigerian Money Scam or 419 scam, e-mails from supposed Haiti Earthquake victims that paint a grim picture of life and suffering in Haiti, begging for assistance are becoming more prevalent.  These e-mails generally include a very convenient link to send donations as well.  In most cases the link directs the user to a malware site that will infect the user’s computer with Trojans or key loggers.

As in all cases, common sense and a good mail filtering security program is still your best defense.

5. So-“phish”-tication.

Phishing attempts are becoming more sophisticated.  We’re all pretty used to seeing the horribly written phishing and spam emails, wrought with misspellings and grammatical errors.  New phishing attempts detected are sophisticated emails impersonating reputable charities such as the Red Cross.  These lengthy emails include data and statistics that compel the reader to donate immediately to help the victims of Haiti and other disasters.  However, the spoofed links in the email lead back to fake donation sites of profiteers or malware sites aiming to steal identity and personal information.

All the same suggestions apply here – charities such as the Red Cross will not send e-mails asking for donations unless you’re already on an e-mail list with them.  Keep your security software updated and avoid clicking links in unsolicited e-mails.

When in doubt Aspire Technology Solutions has security experts on staff that can answer your questions and even check on the legitimacy of e-mails and websites.  We also carry a wide range of security products for businesses and home PC’s that can be purchased on-line and downloaded for immediate use.

We are all concerned for the victims of the earthquake in Haiti, but our assistance needs to be directed to the organizations that can provide help to those that need it.

Digital Signage

Written on November 19th, 2009 by Sarahno shouts

Most of us have seen digital signage at work. digital signageIf you’ve watched commercials while sitting in a waiting room or even checked what the weather will be like while walking through the airport – you’ve personally seen digital signage doing its job:
Capturing attention and providing information.

More and more businesses of all sizes from small to large are sitting up to take notice of this powerful advertising medium. Many business owners are amazed at how affordable digital signage is, how easily it can be customized to fit specific needs, and how quickly it can be implemented.

Digital signage is there every day and is multi-functional:

  • Advertise services to potential clients.
  • Accept and display paid advertisements from other businesses
  • Show live television
  • Display information for employees
  • Enhance presentations with crisp audio
  • Easy to use and easy to update

And so much more!

Increase sales and draw more customers to your business with digital signage, the attractive and affordable advertising medium.

Filed under Featured, The Hardwares Tags:

Do I really need a website?

Written on November 3rd, 2009 by Sarahno shouts

One question many business owners ask themselves is: Should I have a website? Web Design

Often when I or one of my colleagues brings up having a website in a group discussion, a surprisingly large amount of people proudly claim that their business does not have a website, has never had a website, and has never needed a website.

In fact, I often hear from small to medium business owners, “I don’t have time for the internet, I never use it. A website is useless to me.”

You may prefer the phonebook over Google search, but you may be surprised by how many potential clients are out surfing the web, searching for services and products that you may be able to offer.

Did you know?

80% Of Americans spend as much time online as they do watching television.

Here are some even more interesting statistics:

Half of all small businesses with 10 or fewer employees do not have websites.

7 out of 10 single person owned businesses do not have websites.

The next question many business owners ask is:  What can a website do for me?

As more and more people take to the internet, searching for anything from restaurant menus to IT consulting businesses, a website is an essential online landmark for your company. In fact, having a website is as essential today as having business cards or a telephone number.

It doesn’t take much.A professional web presence for your business doesn’t have to cost thousands or even hundreds of dollars, nor does it need to be flashy and full of bright and colorful images. You may be surprised at how affordable, fast, and easy designing a website that tailors to your business’ needs really is.